A very important aspect of AID besides project reviews and fund generation is the component of outreach and awareness. We have, as an organization, evolved through our learning and experiences with projects we participate in, and with it our volunteers have themselves re-tuned their thinking based on new knowledge. We believe it is critical to make this knowledge accessable to the public since we live in a "data" rich world, but not necessarily an "information" rich one... our practical experiences with projects and our forums add an awareness component and we make a contribution to the areas of social development.

To this end, cultural experience provides a tangible forum to engage a large audience. We have and continue to organize concerts and shows that blend aspects of art and entertainment with outreach and awareness in developmental issues in India.